Last edited by Fetaur
Sunday, October 11, 2020 | History

3 edition of The influence of strategic orientation on market orientation found in the catalog.

The influence of strategic orientation on market orientation

John Hulland

The influence of strategic orientation on market orientation

a preliminary assessment

by John Hulland

  • 294 Want to read
  • 40 Currently reading

Published by Western Business School, University of Western Ontario in London, Canada .
Written in English


Edition Notes

Statementby John Hulland.
SeriesWorking paper series / University of Western Ontario -- No.94-20, Working paper series -- No.94-20.
ContributionsUniversity of Western Ontario. Business School.
ID Numbers
Open LibraryOL17188195M
ISBN 100771416849
OCLC/WorldCa35876366

Market orientation perspectives include the decision-making perspective (Shapiro, ), market intelligence perspective (Kohli and Jaworski, ), culturally based behavioural perspective (Narver and Slater, ), strategic perspective (Ruekert, ) and customer orientation perspective (Deshpande et al., ).. The two most prominent conceptualizations of market orientation are those. The objective of our study is to assess the influence of organizational culture and market orientation on performance. The population of the study comprise microfinance institutions that are members of the Association of Microfinance Institutions (AMFI) in Kenya. We used descriptive cross-sectional survey design. We collected primary data using structured questionnaire.

  Market orientation is a company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. Unlike past marketing strategies that concentrated on. Strategic Orientation of the Firm and New Product Performance The marketing strategy literature presents evidence that a firm's strategic orientation as a market-driven company (Day ) is a significant indicator of its performance, which includes management's perception of the success of new products (Cooper ; Narver and Slater ; Slater.

  As it has become more and more urgent to solve the problems of environmental protection, we consider it necessary to conduct multilevel studies to examine the impact of business strategy on both employees’ and firms’ performances in environmental protection. Synthesizing the perspectives of strategic orientation, corporate strategy, and firm performance, we propose a Cited by:   The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the academy of marketing science, 27(4), , CrossRef; Baker, W. E., & Sinkula, J. M. (). The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses*.Author: Tope Samson Abiodun, Muhammed Isa Kida.


Share this book
You might also like
Proceedings of the meeting of ministers (27-30 November 1961).

Proceedings of the meeting of ministers (27-30 November 1961).

Federal formula grant-in-aid programs

Federal formula grant-in-aid programs

Improving educational outcomes for children with disabilities

Improving educational outcomes for children with disabilities

Tell Me Why Rain Is Wet (Whiz Kids)

Tell Me Why Rain Is Wet (Whiz Kids)

Party Switches

Party Switches

Secret masterpieces

Secret masterpieces

Cooperation

Cooperation

Waverley, or, Tis sixty years since

Waverley, or, Tis sixty years since

Kamala Das

Kamala Das

Physical fundamentals of materials science

Physical fundamentals of materials science

Tales of animals and birds.

Tales of animals and birds.

The New-England almanack, or Ladys and gentlemans diary, for the year of our Lord Christ 1798 ...

The New-England almanack, or Ladys and gentlemans diary, for the year of our Lord Christ 1798 ...

Prison statistics, England and Wales

Prison statistics, England and Wales

Young women, employment and the family in interwar England

Young women, employment and the family in interwar England

The influence of strategic orientation on market orientation by John Hulland Download PDF EPUB FB2

SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey. SAGE Navigator The essential social sciences literature review tool.

SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and people. The reasons underlying the weak relationship between the market orientation and business performance of food and beverages organizations include government policies, new product development, diversification, innovation and devaluation of the Nigerian currency., – One important contribution of this paper is that market orientation leads to business performance through some Cited by: Download Citation | Influence of strategic management on market orientation | The paper is focused on the determination of new knowledge about strategic management and market orientation and.

The traditional marketing concept is basically customer-oriented, while the extended market orientation concept is oriented towards customers, and also towards the other key market actors: competitors, distributors, influencers and other stakeholders, be they offline or : Jean-Jacques Lambin.

The results shows that both strategic orientation and marketing strategy directly influence new product development process, while the market research activities show no significant relationship on. The Effects of Strategic Orientation on Technology- and Market-Based Breakthrough Innovations Article (PDF Available) in Journal of Marketing 69(4) April with 8, Reads.

Strategic orientation guides the way a firm interacts with external entities, such as customers, competitors, and technology (Gatignon and Xuereb, ), and thus influences the relative emphasis the firm puts on resource acquisition and allocation, and consequently, its adaptive capability by: The Academy of Marketing – Doctoral Colloquium, 1 Impact of Strategic Orientation on Business Performance: Evidence from Ukrainian software development industry Anastasiia O.

Lutsenko, UGSM-Monarch Business School, Switzerland Dr. Kayhan Tajeddini, Lund University, Sweden Introduction to. The article results of this study explain the effect of strategic assets and market orientation on the performance of the family business.

The population is a family business entity of 1, units with a sample of obtained by purposive proportional : Henni Zainal, W. Kristina Parinsi, Muhammad Hasan, Farid Said, Haedar Akib. Key-Words:Strategic Orientation,Market Learning Capability, Slovenia 1 Introduction Organizations use different strategies to adopt/or change aspects of their environment for a more favourable strategic orientation of the direction and influence given by managing directors and the topmanagement team to the organization’sFile Size: KB.

These authors examine the relationship between strategic orientation, marketing capabilities and performance as a sequential process.

For these authors, marketing orientation is an antecedent of the effectiveness of marketing management that, in turn, has a significant and positive relationship with new product by: 6. Strategic orientation, innovation performance and the moderating influence of marketing management Author links open overlay panel Pamela Adams a Isabel Maria Bodas Freitas b Roberto Fontana c d Show moreCited by: 6.

This study explores how two prominent strategic orientations (market and technological orientations) influence a firm's marketing proactivity and performance. We examine how the cultural (a proactive market orientation) and the behavioral (market pioneering) dimensions of marketing proactivity, and the interaction between them, affects a firm's.

A conceptual model linking market orientation, marketing innovation, competitive advantage and firm survival is tested using structural equation modelling. Three key findings are derived. First, the examined Chinese manufacturing SMEs had a greater perceived likelihood of survival had they developed and sustained a competitive by: This strategic position and development can be regarded as processes of adaptation both to the changing needs of forest owners (market orientation) (cf.

Hansen et al. ) and to the particular. Potential influences of market dynamism, competitive intensity and market growth on this relationship were also examined.

The results indicate that although market orientation does not appear to have a direct impact on sales growth or return on investment, the competitive environment does influence the market orientation-performance by:   (). The Effects of Four Dimensions of Strategic Orientation on Firm Innovativeness and Performance in Emerging Market Small- and Medium-Size Enterprises.

Emerging Markets Finance and Trade: Vol. 50, No. 5, pp. Cited by: 7. What is Strategic Orientation. In marketing, the most important entity is supposed to be the consumer whom the marketer markets to and who ultimately gives the organisation its revenue.

So the principal orientation followed in marketing is ‘customer orientation’ or ‘market orientation’. However, there are drawbacks to this approach. The purpose of this study is to examine and explain the effect of a) market orientation towards learning orientation, innovation and marketing performance, b) learning orientation towards innovation, competitive advantages, and marketing performance, c) entrepreneurial orientation towards learning orientation, competitive advantage, and marketing performance, d) innovation to competitive.

Organizational strategic orientation types and the role of market learning capability Strategic Orientation, Market market-oriented behaviors and directly influence organizational. show that business strategy has greater influence than market orientation and company resources in improving company performance.

Market orientation has a greater influence rather than Academy of Strategic Management Journal Vol Issue 6, 2 million kilolitres), the actual production is still below 50% of Author: Nur Dina, Martha Fani Cahy, Sucherly, Joeliaty.

A survey of marketing and technical managers, whose responses are analyzed with Partial Least Squares (PLS), reveals that firms characterized by a competitor orientation search their markets significantly more for new product ideas than firms marked by a technology or customer orientation.

An emphasis on market search behavior, in turn Cited by: The Influence of Market Orientation, Strategic Quality Management on the Performances of Malaysian Manufacturing Firms Sany Sanuri Mohd Mokhtar Director Institute of Quality Management University Utara Malaysia Sintok, Kedah Malaysia Email: [email protected] Rushami Zien Yusoff.